It is the start of a new year, and many businesses will be looking at updating the look of their website. As your website is the first point of contact for many potential customers, it is vital to keep it contemporary both in style and functionality.
Some trending design features for 2018 could be:
Although beautiful, we get so used to box-shaped symmetrical websites that they get a bit mundane. Slanting text, jagged images, asymmetrical images can all provide an extra element of interest and draw the visitors’ eye to important information.
The old saying ‘less is more’ may apply here. Once upon a time, website took forever to load, so it was really important that as much information as possible was shown above the ‘fold’ because there was a good chance visitors would not bother to scroll. These days, scrolling is easy and fast. This means, designers can make the most of using white space. The old days of ‘web-safe fonts’ are also long over, and designers are beginning to make the most of their freedom to use whatever font they fancy.
These can add interest to a page and help convey information to your visitors. Movement can also attract attention to help get your most important point(s) across. Animations are already been used (we even have some on our own website: https://wekawebdesign.co.nz/web-design/), but new technology means they will be faster to load.
For the last 5 years or so, many websites have been built to fit a desktop, and then adjusted or stripped down to fit mobile devices. However, 2017 saw more people surf the web on mobile devices than desktops or laptops. This is likely to lead to websites created for mobile devices, and then scaled up to fit desktops and laptops.
2017 was a very ‘black and white’ year for web design, with even logos and images stripped of their colour. It might be time to buck the trend with some bright and bold colours!